Annual DTH Satellite Study: Alexander and Associates’ annual DTH Satellite Study takes an in-depth look at the media consumption patterns of small dish owners. The media consumption patterns covered in this analysis include video rental and purchase behavior, PPV transactions and premium cable subscription changes. In addition, the study covers consumers’ attitudes towards home video, PPV and satellite experiences, and examines how these attitudes impact their media behavior. Click here for more information. 

Advanced Media Community Study/Digital Cable Survey: Coinciding with the DTH Satellite Study, we conduct separate research into the penetration of digital cable based on our exclusive "Advanced Media Communities" methodology. This methodology takes five communities in which digital cable is established and has been in place for at least 24 months and samples 500 subscribers from each community – not just cable or digital cable homes, but the whole community. The questionnaire we use is based on our successful and well-established DTH Satellite Study and focuses on the full range of home entertainment behavior, enabling us to paint a true picture of how upgrading to a broader pipe affects media behavior in various market segments. For more information on this report, click here.

Special Studies: Using our benchmark DTH Satellite Study and Digital Cable Study as platforms, we have conducted special studies tailored specifically to meet our clients' needs. If you have any questions about these unique offerings or would like to conduct a study of your own, email us at aainfo@alexassoc.com or phone 212.684.2333.