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Alexander
& Associates' consumer research work in the Home Video and DVD market
is unparalleled. We have been following the adoption of the VCR since its
introduction, so we are widely recognized as the leading experts in this
industry. Our products in this area include:
Video
Flash: An
in-depth survey of VCR and DVD households conducted on a weekly basis.
Issues are published bi-monthly and include: top title information; weekly
PRC data (includes rental and purchase incidences, VCR, PC, and cable penetration,
and DMA breakdowns); purchase and rental barometers; year-to-date home
video figures; forecasts; and commentary. We have comprehensive data on
both the Rental Market and
the Purchase Market. This
has been one of the core products of our portfolio since 1987, when our
tracking first began. No other company in the world has as much historical
research on this market as A&A.
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For information
on our
Video Flash: Canada product, click here.
Product
Flow Report:
Released quarterly, our Product Flow Report outlines the correlation between
box office performance and rental volume. While the premise may seem simple,
it reveals some very important aspects of what makes a successful rental
title. The Product Flow gives an overview of the previous quarter, an update
on the progress of the current quarter, and predictions for the following
quarter.
Quarterly
Report: Released at the beginning of every quarter,
this subscriber bulletin provides an extensive textual and graphical overview
of activity in the home video market for the previous quarter. In it, we
examine weekly activity trends in both the rental and sell through markets,
and present reports on top title performance. Both DVD and VHS formats
are represented in this report.
DVD
Tracking Report: With tens of millions of set-top
DVD-Video players and DVD-ROM-equipped home computers in American households,
unit sales are now significant enough for A&A to track accurately.
The incredible rate of adoption of DVD technology (comparatively faster
than the Audio CD), makes it safe to say that DVD is the future of home
video.
Holiday
Market Snapshot: Released annually since 1987, our
Holiday
Market Snapshot is the most comprehensive look at the Fourth Quarter
home video sell-though market that exists. This marketing research tool
includes two supplemental reports, the DVD Snapshot, which
tracks the purchase of DVD titles, and the Online Snapshot,
which serves to contrast Internet shoppers versus brick and mortar purchasers.
Click here
for purchase and pricing info.
Title,
Actor, and Genre Analysis: We regularly publish in-depth
analysis of video titles that are unique to the industry.
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