The Video Flash databases are an unparalleled resource of primary, quantitative data for the home video and interactive entertainment industries. Using the Survey Process and additional data gathering from industry sources, we add to six databases twice each week:
 

• The rental transactions database -- with one record for each title reported as having been rented per week. The record includes a calendar week code and a title code as well as transaction information.

 
• The purchase transactions database -- with one record for every purchase mention, including week and title codes as well as price paid.

 
• The title database -- with one record for every title mentioned as having been rented or purchased, including detailed home video related information for that title (such as original release date, genre, studio, etc).

 
• The rental store data base -- with one record for every rental mention including week, title, zip, and demographic codes as well as a store name field.

 
• The store name database -- with the store name and code for every store mentioned as an outlet by a renting or purchasing customer.

 
• The industry statistics file -- contains information on VCR, cable, and computer households including the number of each, demographics, and entertainment activity by each category.