Alexander & Associates began tracking the DVD market on a weekly basis in late 1999. This research is based on our Video Flash methodology that has been in continually tested and proven since 1987.

Considering the increasingly unreliable point-of-purchase information on DVD, our consumer-based research provides the best market tracking available anywhere. We not only track the adoption of DVD-Video players, but DVD-ROM (and in the fall of 2000, DVD-based videogame console systems).