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Video Flash:
Historical Data
This
page contains the history of our tracking, which began in early 1987. All
of this data is based on unaided consumer responses to our weekly survey.
Over one million households have been interviewed since the
1987 implementation of Video Flash.
VHS
| YEAR |
AVG.
WEEKLY RENTAL INCIDENCE (% VCR HH's) |
TOTAL
VHS RENTALS (millions of units) |
TOTAL
VHS RENTAL SPENDING (millions) |
AVG.
TAPES RENTED PER RENTER HH |
AVG.
TAPES RENTED PER VCR HH |
AVG.
WEEKLY VHS PURCHASE INCIDENCE (% VCR HH's) |
TOTAL
VHS PURCHASES (millions of units) |
TOTAL
VHS PURCHASE SPENDING (millions) |
AVG.
TAPES PURCH. PER ACTIVE VCR HH |
| 1987 |
43 |
2,824.6 |
$7,062 |
3.34 |
n/a |
3.3 |
115.6 |
- |
2.09 |
| 1988 |
42.8 |
3,778.4 |
$9,446 |
3.31 |
1.43 |
3 |
147.7 |
- |
1.82 |
| 1989 |
41.8 |
4,056.6 |
$10,141 |
3.23 |
1.35 |
3.6 |
195.5 |
- |
1.83 |
| 1990 |
40.8 |
4,132.5 |
$10,331 |
3.02 |
1.24 |
4 |
231.0 |
- |
1.71 |
| 1991 |
39.9 |
4,090.9 |
$10,227 |
2.84 |
1.13 |
4.7 |
290.7 |
- |
1.69 |
| 1992 |
40.6 |
4,481.2 |
$11,203 |
2.88 |
1.17 |
5.7 |
386.8 |
- |
1.74 |
| 1993 |
39.9 |
4,473.6 |
$11,184 |
2.92 |
1.17 |
6.8 |
462.5 |
- |
1.78 |
| 1994 |
39.9 |
4,593.9 |
$11,485 |
2.92 |
1.17 |
7.9 |
580.1 |
- |
1.86 |
| 1995 |
35.8 |
4,194.8 |
$10,948 |
2.84 |
1.02 |
8.8 |
682.9 |
$9,738 |
1.91 |
| 1996 |
34.3 |
4,226.1 |
$11,453 |
2.84 |
0.99 |
8.7 |
735.1 |
$10,409 |
1.97 |
| 1997 |
33 |
4,086.5 |
$11,238 |
2.8 |
0.93 |
7.9 |
657.1 |
$9,278 |
1.89 |
| 1998 |
32.5 |
3,979.5 |
$11,023 |
2.72 |
0.89 |
8.2 |
676.3 |
$9,658 |
1.83 |
| 1999 |
31.2 |
3,741.2 |
$11,111 |
2.61 |
0.81 |
7.2 |
592.8 |
$8,145 |
1.79 |
| 2000 |
29.9 |
3,717.3 |
$11,621 |
2.65 |
0.80 |
6.9 |
576.4 |
$7,620 |
1.79 |
2001 |
26.4 |
3,308.5 |
$10,819 |
2.54 |
0.68 |
6.7 |
600.7 |
$7,611 |
1.79 |
2002 |
22.4 |
2,616.1 |
$8,792 |
2.4 |
0.5 |
6.9 |
582.6 |
$6,997 |
1.81 |
2003 |
18.6 |
2,028.1 |
$6,338 |
2.2 |
0.4 |
5.0 |
440.2 |
$6,239 |
1.80 |
2004 |
xx |
1,052.1 |
$3,346 |
xx |
x |
xx |
283.0 |
$3,501 |
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DVD
| YEAR |
AVG.
WEEKLY RENTAL INCIDENCE (% DVD HH's*) |
TOTAL
DVD RENTALS (millions of units) |
TOTAL
DVD RENTAL SPENDING (millions) |
AVG.
DVD's
RENTED PER RENTER HH |
AVG.
TAPES RENTED PER DVD HH* |
AVG.
WEEKLY DVD PURCHASE INCIDENCE (% DVD HH's*) |
TOTAL
DVD PURCHASES (millions of units) |
TOTAL
DVD PURCHASE SPENDING (millions) |
AVG.
DVD's
PURCH. PER ACTIVE DVD HH |
| 1999 |
n/a |
24.1 |
$78 |
n/a |
n/a |
n/a |
47.2 |
$979 |
n/a |
| 2000 |
18.1 |
245.8 |
$781 |
2.07 |
0.39 |
7.6 |
97.0 |
$1,834 |
2.0 |
| 2001 |
21.9 |
616.1 |
$2,156 |
2.3 |
0.51 |
9.1 |
220.4 |
$4,150 |
2.0 |
| 2002 |
25.5 |
1,155.2 |
$4,286 |
2.1 |
0.5 |
11.6 |
492.8 |
$8,418 |
1.9 |
2003 |
25.9 |
1,695.3 |
$6,171 |
2.2 |
0.6 |
11.9 |
688.4 |
$12,276 |
1.9 |
2004 |
xx |
2,134.4 |
$8,175 |
xx |
x |
xx |
1,001.4 |
$16,052 |
x |
*DVD
households are defined as households owning at least one device capable
of playing a DVD movie, and therefore include homes with a DVD-ROM device
(PC, laptop, gaming device, etc.), as well as homes with a DVD console.
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