Individual titles released to home video behave differently than (a) how they did in the theater, and (b) how they may do relative to the market. An important part of our work is title specific, examining how individual titles in home video performed relative to others.

This section displays a number of historical titles for which we have posted data. Keep in mind we have data on 24,000+ titles released to home video, including those most recently released.

The first bullet below is a list of rental and purchase activity charts. The following bullets are more detailed demographic profiles of selected titles. If you have a question, please do not hesitate contact us by email at aainfo@alexassoc.com or by phone at 212.684.2333.

• Activity Charts are available for most home video releases. Some older titles included here are Waiting To Exhale, Toy Story, and Twister. No commentary -- just charts!
• Mission Impossible was a strong theatrical performing title but it's activity in the home video market was weak. Here is a report on MI from late 1996.
• Toy Story did well for Disney during the 1996 holiday season, with rental and sales results that were almost equal (in terms of units sold and tapes rented). The special computer theme attracted many PC households, as the demographics of the Early Buyers of this title show.
• Pulp Fiction was an important title because it showed how action adventure/R-rated titles can sell in the home video market.
• Die Hard With A Vengeance is especially interesting as one of the first R-rated/action-adventure sell-through titles in the home video market.
• Waiting To Exhale was very controversial because it was released at a sell-through price. Was this a good idea from a business point of view?