Activity throughout the vast network of video cassette rental and purchase outlets cannot be accurately sampled by looking at stores unless one accurately knows the universe of rental and purchase retail outlets (a matter in which no studio or wholesale supplier to this network can agree). Consumer activity can be sampled because solid estimates of the consumer population are available with representative distribution across several demographics, including ethnicity, income, geography, and household size. 

That's why Video Flash, tested with the research directors of ad agencies on both coasts, focuses on measures of consumer activity. 

• Our survey is structured to provide reliable consumer recall of rental and purchase activity, both nationally and at the local market level, by title (rented or purchased) and by transacting store. 

• Our databases are maintained daily to provide several levels of "reality testing", new release updates, and error correction. 

• Our reporting systems emphasize timely reports to decisionmakers who need information to help run their businesses -- studios, home video divisions, sales managers, retailers, and business analysts, and bankers.

If you would like more details or have any questions about our Video Flash product, email us at aainfo@alexassoc.com or phone 212.684.2333.