Recent projects include analysis on console videogame systems, the Apple Imac, DVD interactive features (including hybrid DVDs), worldwide kidvid, branding in the world of e-commerce, on-line game revenue models, DVD recorders, and the potential for a Microsoft game console.
 
Please feel free to peruse these papers as a reference.  Many of the issues addressed here have been followed from year to year, so contact us for information on up-to-date research.

• Computing for Consumers: The Case for the Internet Box
• Microsoft Reorganizes and what does it mean for their role in the consumer market? Not much, according to our analysis.
• 1995 Computer/Videogame Benchmark Study Unique among the plethora of research projects, the Benchmark study takes a sharp view of the home entertainment environment being created by the new electronic media. See the project description and a flowchart of the interview process.
• Market Comment. The rental side of the home video market is an $11 billion consumer business that feeds the production financing of new pictures. When there is a sneeze in this market, feature film financiers catch cold. But the changes are likely to break out of the rental side of the home video business and impact home electronic entertainment generally.
• Video Games and the Future of the Internet. There is a connection here that is being discussed from the Agenda conference in Arizona to the executive suites of Oracle and Sun Micro. Find out why!
• Pulp Fiction. This title shipped a record number of units to the home video market, testing a number of theories about supply and demand in this market, and what business models will ultimately matter in the "on demand" markets of the future.
• Windows '95: The First 30 Days. A press release covering the findings of our survey of the first consumer purchasers of Windows '95.
• What's Wrong with the On-Line Universe. Ben Sawyer, who writes about Gaming for Interactive Update, presents a critique of the World Wide Web based on a summer of heavy Web exploration.
• Computer Ownership. Key to the future of the New Media market is consumer ownership of PCs. The best original data on the market today suggests a view different from those offered by PR announcements!
• Did Nintendo Blow It ...when the formerly leading game company decided to wait until 1996 to bring out their new game platform?. Our Game Theory analysis suggests that in a three way race with Sega and Sony, Nintendo did the right thing!
• Over and Under. Which studios have the knack and know how to sell -- and which ones are suffering. This analysis of the six months ended March 31, 1995 will name names.
• Shakeup At Sony. Recent management changes at Sony point to the cost of the Playstation launch andforeshadow changes in launch plans.